NexGen Auto Pvt., a subsidiary of Pakistan’s Nishat Group led by prominent businessman Mian Muhammad Mansha, is gearing up to enter the electric vehicle (EV) market through a strategic partnership with China’s Chery Automobile Co. Ltd. The new venture marks a major step forward in Pakistan’s automotive landscape, particularly in the EV segment.
According to Bloomberg, NexGen Auto plans to launch five vehicles under Chery’s global sub-brands, Omoda and Jaecoo, during a launch event scheduled for Friday. The company has earmarked an estimated $100 million for setting up manufacturing and marketing operations in the country. Local assembly of vehicles is expected to begin by October 2025, according to NexGen Auto’s Chief Financial Officer Muhammad Aqib Zulfiqar.
Just days earlier, Nishat Power Limited (NPL), another entity of the Nishat Group, announced an investment of up to Rs2.5 billion in NexGen Auto, with an Extraordinary General Meeting (EGM) set for August 13, 2025, to formalize the move.
Zulfiqar called the opportunity to collaborate with Chery a “no-brainer,” stating that a visit to China convinced the group of the country’s technological edge and cost efficiency in EV manufacturing. “China is far ahead of other hubs when it comes to innovation and affordability in this sector,” he remarked.
The CFO also emphasized the importance of a stable regulatory framework, urging Pakistani authorities to accelerate policy implementation for EV adoption. He warned that allowing unregulated competition in the growing EV market could hinder long-term growth. “The future is new energy vehicles,” Zulfiqar added.
Formally incorporated in August 2024, NexGen Auto has moved swiftly to establish its footprint in the EV space. Its partnership with Chery enables the local production, import, and nationwide distribution of advanced electric models under the Omoda and Jaecoo brands, both globally recognized for innovation in new energy mobility.
As Pakistan moves toward cleaner transportation options, NexGen Auto’s collaboration with Chery could prove pivotal in shaping the country’s EV ecosystem. With strong financial backing, international expertise, and a clear vision, the venture is poised to drive sustainable automotive growth in the region.
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