Pakistani Salt shines in Chinese market as it attracts Chinese customers with its taste and authenticity.
Pakistani salt is witnessing a surge in popularity in China, attracting consumers with its distinctive taste and natural purity. This shift in culinary preferences underscores the growing appeal of Pakistani products in international markets.
From January to October this year, Pakistan exported 29,475.923 tons of salt to China, valued at $4.98 million, according to data from the General Administration of Customs of China (GACC).
Asif Jalil, the owner of Little Lahore Cuisines across China, noted that health-conscious Chinese consumers are increasingly drawn to authentic and high-quality ingredients, driving the demand for Pakistani rock salt. This trend has significantly boosted exports.
“Praised for its rich mineral content and unique flavor, Pakistani rock salt is enhancing traditional Chinese cuisine and gaining recognition in gourmet kitchens. Supported by improved trade relations and a preference for authentic products, Pakistani salt is becoming a household staple in China,” Jalil added.
Karim Aziz Malik, CEO of Himalayan Pink Salt, attributed the rise in salt exports to the growing demand in China for premium-quality salt. Pakistani rock salt, known for its purity and mineral-rich properties, is increasingly used in food processing, pharmaceuticals, and industrial applications.
“Pakistani rock salt is not only essential in kitchens but also valuable for various industries. Growing awareness of its health benefits has further propelled demand in China,” Malik stated.
To meet rising demand, local producers are scaling up production and adopting innovative marketing strategies to strengthen their foothold in the Chinese market. Many Pakistani exporters have secured long-term contracts with Chinese distributors, ensuring consistent supply.
With momentum building, industry stakeholders are optimistic about sustained growth. Plans to participate in trade fairs and exhibitions in China aim to highlight the quality and versatility of Pakistani salt products, expanding their reach in the market.
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