China expands NEV promotions in rural areas by introducing vital infrastructure and support systems.
China is intensifying efforts to promote the use of new energy vehicles (NEVs) in rural areas by enhancing the necessary infrastructure and support systems to encourage adoption.
A joint directive issued on Tuesday by five government bodies, including the Ministry of Industry and Information Technology (MIIT) and the Ministry of Commerce, outlined plans to launch NEV promotional drives in selected counties with low current usage but strong market potential.
These campaigns will focus on promoting NEV models that are well-suited for rural driving conditions, enjoy strong consumer trust, and are known for reliability. Events such as vehicle exhibitions and test drives will be organized.
According to a list published on the MIIT website, 124 NEV models—including electric and hybrid vehicles—will be part of the promotion. These include offerings from automakers like BYD, Geely, GAC Aion, and Xpeng, along with Tesla’s Model 3 and Model Y.
The campaigns will also involve businesses that provide NEV maintenance, battery swapping, charging services, and financial support to strengthen the ecosystem for NEV usage in the countryside.
Automakers are being urged to expand the range of NEV options and improve customer service to unlock the market potential in rural China.
Manufacturers, dealers, financial institutions, and charging service providers are encouraged to offer bundled promotional packages that combine vehicle sales, usage services, and after-sales support for rural consumers.
Data from the China Association of Automobile Manufacturers revealed that NEV production in the first four months of 2025 jumped 48.3% year-on-year to nearly 4.43 million units, while sales grew 46.2% to 4.3 million units—accounting for 42.7% of all new vehicle sales during that period.
By the end of March, China had nearly 13.75 million charging facilities nationwide, comprising 3.9 million public chargers and 9.85 million privately installed charging points, according to official statistics.
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