“For Chinese imported fruits, price is not an issue, high quality is the key.” At the 4th China International Import Expo (CIIE), a head of Joy Wing Mau Fruit Technologies Corporation Limited, which is engaged in fruit import and distribution in China, told China Economic Net.
Pakistani mango exports to China increased by more than 9 times, less than 0.36% of China’s total imports
From January to September 2021, Pakistan exported 37.4 tons of mangoes (commodity code: 08045020 fresh or dried mangoes) to China, which is more than 10 times the 3.6 tons in the same period in 2020. Even so, it is still less than 0.36% of China’s total imports of 10,500 tons of mangoes from January to September. How do we expand mango exports to China?
In 2021, Sindhri mangoes cost 168 yuan (4,500 rupees) in China for 4.5 kg, 98 yuan (2625 rupees) for 2.5 kg, or about 40 yuan (1071 rupees)/kg. In the same period, the price of mangoes in Panzhihua, Sichuan Province, China was about 1/3 of the former. Is the price of Pakistani mangoes too high in China?
Compared to Australian mangoes priced at Rs 2145/kg, Pakistani mangoes are not expensive in China
In this regard, the person in charge of Joy Wing Mau Fruit Technologies Corporation Limited said that price is not an issue, high quality is the key. China’s imported mangoes from Australia and Peru can be sold for 300-400 yuan (8034-10712 rupees) in 5kg packs, which are far more expensive than Pakistani mangoes, but sales are still very good. “Because of the high degree of industrialization of Australian mangoes, they are just ripe when being shipped to China with good quality. However, when Pakistani mangoes are shipped to China, the maturity of the fruit is different, and the appearance and packaging of fruit are also the restraining factor. To ensure the maturity and appearance of each box is the key to boost sales.”
At the same time, packaging is also a key factor in mango sales. At the CIIE, the crabapple wrapped in round transparent plastic attracted the attention of many consumers, and they expressed their willingness to buy. The person in charge of the booth told CEN that this is a packaging designed for traveling, making it more convenient to carry.
Possibility: expand the sales channels of large warehouse supermarkets such as Sam’s Club
In 2021, most Pakistani mangoes in China has bought by individual consumers through WeChat presale and payment. How to expand the market scale of Pakistani mango in China? The person in charge said that imported mangoes need to be sold as soon as possible, and the price is relatively high, so they are more suitable for sale in large warehouse supermarkets such as Sam’s Club. The household purchases can effectively increase the sales of mangoes. For retail, Fresh Hema Supermarket also matches the price of Pakistani mangoes.
China imported 303,000 tons of cherries, up 68% year-on-year
In addition to mangoes, cherries are also one of the main fruits imported by China. According to data from the General Administration of Customs of China, from January to September 2021, China imported 303,000 tons of cherries from eight countries including Chile (commodity code: 08929900 other fresh cherries), an increase of 68% over the same period last year. Regarding the import demand of the Chinese cherry market, the person in charge of the booth stated that China consumes 90% of Chilean cherries. Although the scale of Chilean cherries is growing every year, it is still difficult to meet the needs of Chinese consumers, because the consumer group of Chinese cherries is expanding. “Consumer groups are gradually sinking from first- and second-tier cities to third-and fourth-tier cities. Eating cherries has even become the new fashion for third-and fourth-tier cities to celebrate the Spring Festival.” As China actively expands imports, Uzbekistan’s cherries has been exported to China for the first time in 2020. It is expected that Pakistani cherries can also be exported to China as soon as possible.
The article is translated by Wu Siya.
