Sesame exporters secure $28m MoU with Chinese firms after a delegation of 23 Pakistani sesame exporters concluded a highly successful visit to China from August 18-24, marking a crucial step in boosting trade relations between Pakistan and China in the sesame sector.
The Trade Development Authority of Pakistan (TDAP) sponsored the delegation, highlighting the importance of the sesame industry, which generated around $423 million in exports last fiscal year, with China as the primary market.
On August 19, the delegation attended the Pakistan-China B2B Sesame Conference at the Pakistan Embassy in Beijing. This conference gathered representatives from 19 leading Chinese companies, including COFCO, Beijing Capital Agribusiness & Foods Group, Jingliang Holdings, Hebei Grain Group, and Zhuochuang Consulting Co., Ltd.
The delegation then visited Daming County in Handan City, Hebei Province, on August 20. As a major hub for sesame consumption in China, Daming County imports over 200,000 MT of sesame annually, making up 20% of the country’s total imports. However, Pakistani sesame currently has a minimal share in this market.
The visit aimed to introduce Pakistani sesame to new Chinese importers and explore opportunities to expand exports. The delegation toured four prominent factories—Jing Xinquan Sesame Oil, Wudelli Flour, Daming Fu Sesame Oil, and Taidu Group—and concluded the day with a B2B seminar organized by the Daming County Government. This seminar facilitated productive meetings, and an MoU for the annual procurement of 50,000 MT of sesame seeds between the Daming County Government and the visiting exporters is currently being processed.
Consequently, from August 21-24, the delegation continued their visit in Suzhou and Shanghai. On August 22, they visited the headquarters of Chef Ma, affiliated with Alibaba Group, where they signed an MoU worth USD 28 million, a significant achievement in their trade negotiations. The delegation also participated in a matchmaking session organized by the Mission in Suzhou, Jiangsu Province.
Additionally, on August 23, the delegation toured three major food companies in Shanghai, continuing their comprehensive trade promotion efforts.
Thereby, this visit represents a major advancement in strengthening trade ties between Pakistan and China, laying a solid foundation for future collaboration in the sesame industry.
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