In a significant development for the Pakistani dental and surgical instruments sector, a prominent enterprise from the country marked its inaugural presence at the esteemed China International Import Expo (CIIE) in Shanghai, held from November 5 to November 10. This participation offers a strategic entry point for the Pakistani company to tap into the expansive Chinese and international markets.
Mr. Akif Javaid Butt, the proprietor of NJ Enterprises based in Sialkot, expressed his enthusiasm about showcasing their products at this prestigious event. He highlighted China’s global leadership, particularly in healthcare, and expressed the company’s aim to leverage CIIE as a platform to explore the vast potential of the Chinese market and foster robust partnerships with Chinese enterprises.
Renowned for delivering high-quality dental, surgical, diagnostic, orthopedic, cosmetic, and surgical instruments since its establishment in 2006, NJ Enterprises garnered significant attention at the expo. With a diverse array of products on display, the company aspires to establish itself as a reliable and competitive player in the Chinese market.
CIIE, renowned for its emphasis on international trade and cooperation, attracted a multitude of exhibitors worldwide. NJ Enterprises’ participation in this event is a pivotal step toward bolstering bilateral trade ties between Pakistan and China, particularly in the healthcare equipment domain. The enterprise has registered six major product categories in China this year, and Mr. Akif Javaid is confident in capitalizing on the substantial potential of the Chinese market, given that their products already meet the stringent quality standards of the Chinese healthcare sector.
Recognized for delivering high-quality products at competitive prices, Pakistan’s dental and surgical instrument industry has gained acclaim. In response to the escalating demand for healthcare equipment in China, the Pakistani enterprise aims to leverage its expertise and experience to meet the growing needs of the Chinese market.
Throughout the expo, the Pakistani company engaged in fruitful discussions with potential Chinese partners, distributors, and buyers. As CIIE concludes, the enterprise returns to Pakistan with a renewed sense of optimism and determination to seize the opportunities presented by the Chinese market. Looking ahead, Mr. Akif Javaid plans to attend 5 to 6 industry exhibitions in China annually, underscoring a commitment to sustained engagement with the Chinese market.
