At the 2025 Consumer Electronics Show (CES), Hisense’s booth showcased a large TV featuring the action game Black Myth: Wukong, known for its high-performance demands. Visitors stopped to admire the game’s smooth motion and sharp visuals on the big screen.
Joshua Liccardi, a gamer from Massachusetts, expressed his satisfaction after trying the game on the TV for 10 minutes. He praised the screen’s frame rate and visual quality, adding that larger screens are ideal for console gaming on a couch.
Dennys Li, president of Hisense Visual Technology, echoed this sentiment, stating that consumer preferences are shifting toward larger displays. During CES 2025, Hisense unveiled a 116-inch RGB-Mini LED TV, the largest of its kind, equipped with an AI-driven image processing chip developed by the company.
Li highlighted the TV’s technological advancements, addressing LED lifespan, color purity, brightness, and energy efficiency. He noted that their technology reduces energy consumption by over 20% compared to traditional LCDs, aligning with industry sustainability goals.
Hisense also introduced its first consumer-ready MicroLED display at CES, catering to the demand for larger, durable, and immersive screens. Other Chinese companies, including TCL and BOE, showcased innovative products such as gaming monitors, smart projectors, and AR glasses.
Rob Rast, a content creator from California, was drawn to TCL’s QD-Mini LED gaming monitor, which he found realistic and challenging when used in a racing simulator. TCL also highlighted its QD-Mini LED TV, full-color electronic paper displays, and smart glasses with computing capabilities.
At BOE’s booth, smart cockpit technologies garnered attention with features like glasses-free 3D displays, wooden panels blending into car interiors, and privacy displays for selective viewing. These innovations underline BOE’s leadership in integrating advanced displays into daily life.
Electronic displays are now central to the economy, serving as interfaces for TVs, computers, vehicles, medical devices, and more. China has become a global leader in display technology, with 70% of global capacity, projected to reach 74% by 2028, according to Display Supply Chain Consultants.
China is expected to dominate 76% of the global LCD market and surpass South Korea in OLED capacity by 2028. Analysts note that Chinese companies are no longer just the largest producers but also pioneers in display innovation.
Li emphasized that China now occupies a central role in the global display industry. He stated that continuous innovation is essential for maintaining this leadership and driving advancements in display technology.
Related Posts
