China’s National Cultural Heritage Administration has issued a directive encouraging museums to organize Spring Festival-themed exhibitions and activities as the Year of the Snake approaches.
The Spring Festival, deeply rooted in Chinese culture, marks the start of the lunar calendar and symbolizes renewal, family unity, and various traditional celebrations.
Earlier this month, UNESCO included the “Spring Festival, social practices of the Chinese people in celebration of the traditional new year” on its Representative List of the Intangible Cultural Heritage of Humanity.
The directive emphasizes showcasing the zodiac sign of the snake while integrating cultural heritage exhibitions with traditional Chinese calendar customs, zodiac traditions, folk art, and other intangible cultural heritage forms.
The circular calls for diverse cultural activities to vividly present the richness of Chinese New Year traditions, aiming to enhance the festive atmosphere and boost public celebration.
It also urges local authorities to utilize their unique cultural resources to host exhibitions and activities, enriching people’s cultural experiences during the festival.
The upcoming Spring Festival, or Chinese New Year, will be celebrated on January 29, 2025.
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