Chinese New Year travel surges as holiday kicks off as tourism has greatly boosted after the Spring Festival inscription as UNESCO heritage.
A wave of excitement for travel is sweeping across China, with this trend becoming particularly evident on January 28, the first day of the Chinese New Year holiday.
This year marks several key milestones: it is the first Spring Festival following the successful World Heritage inscription and the first one with the newly extended eight-day statutory holiday, which began on Chinese New Year’s Eve. This change has significantly contributed to the rise in tourism and cultural activities, especially on New Year’s Eve itself.
As Chinese New Year travel surges as holiday kicks off, many families are now opting to visit attractions together after their reunion dinner, turning it into a new tradition to stay up late and usher in the New Year.
Bookings for New Year’s Eve tours on Tongcheng, one of China’s leading travel platforms, have seen a more than twofold increase compared to last year. Popular activities on the first day of the holiday include temple fairs, lantern festivals, shadow puppetry, and flower shows.
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