The Box Mall Beijing is an amalgamation of lifestyle space, culture and a whole new experience for visitors. The extensive complex centers around popular and emerging brands, hip-hop culture, and street fashion. It is China’s first Urban Innovation Centre (UIC).
It is located between the Chaoyang Park and Dongdaqiao Subway Stations in the busy city of Beijing. Located in the heart of the city, this expansive complex is more than just a retail destination; it’s a cultural hub where fashion, music, and art converge. The Choayang Culture and Tourism Development Group assisted with establishment of the Box Mall.
Departing from conventional retail design focused solely on displaying products, the innovative retail strategy known as ‘CURETAIL’ combines the principles of retail and curation. The Box Mall is an emblem of this unique strategy. The Box Mall in Beijing is rapidly becoming a hotspot for urban culture, offering a unique shopping experience that blends popular and up-and-coming brands with a strong focus on hip-hop and street fashion. There are over 300 local designers who have introduced around 50 brands to attract the younger population.
In addition to shopping, The Box Mall hosts regular events, including live music performances, fashion shows, and pop-up shops, making it a dynamic space where culture and commerce intersect. Whether you’re a fashion enthusiast or just looking to soak up the latest trends, The Box Mall Beijing offers an immersive experience that reflects the cutting-edge spirit of the city.
Features of The Box
The Glass Wall at The Box Mall in Beijing is a striking architectural feature that defines the mall’s modern and trendy aesthetic. Spanning over 200 meters, this expansive glass wall not only provides a stunning exterior view but also allows natural light to flood the interior spaces, creating a bright and welcoming environment for visitors.
One of the mall’s standout elements is its basketball court, which offers an interactive space for sports enthusiasts and community engagement. The Box Mall is collaborating with the NBA to create engaging experiences for basketball fans and foster connections within the sports industry. The mall also includes a street slope theatre, a unique venue designed to host a range of performances and events.
Additionally, The Box Mall is strategically positioned to attract major corporations. It has consulted with large companies to establish their offices within its premises, further enhancing its role as a business and innovation center.
The Box Mall Beijing represents a new era in urban development, combining retail, entertainment, and business in a modern and versatile setting.
However, it is important to note that to unlock the full potential of such an urban center as the Beijing Box Mall, it is important for the local government to engage with its development and help foster Chinese culture in younger generations.
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